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Seizing 2025: How to Turn Rapid Change Into Your Competitive Edge

Daniel Burrus
3 min readDec 2, 2024

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In today’s rapidly evolving landscape, disruption has become the norm. With the rapid rise of AI, automation, and transformative technologies, the pace of change is relentless. Companies like Tesla and OpenAI exemplify how embracing innovation reshapes entire industries. Success requires shifting from reactive to anticipatory strategies, turning challenges into opportunities.

Why Are Legacy Approaches Falling Short?
Legacy systems and outdated business models often anchor organizations in the past. Blockbuster’s decline, in contrast to Netflix’s success, is a prime example.

Here’s how to avoid their fate:

  • Challenge outdated methods: Regularly evaluate if your strategies align with emerging trends.
  • Prioritize customer expectations: Winning innovations meet emerging needs before competitors.

What Makes Innovation Disruptive?
Disruptive innovation occurs when a product, service, or business model fundamentally changes a market by making something more accessible, affordable, or efficient. It often begins at the edges, introduced by smaller, agile players, and eventually challenges or even replaces established leaders.

  • New Market Disruption: Airbnb created a…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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