Set in Your Ways? Here’s how to Jumpstart your Next Big Idea.

Daniel Burrus
5 min readDec 23, 2021

As entrepreneurs and business leaders, we get set in our ways. This is often a natural reflex; our products are fulfilling needs, our processes are working, our services are satisfying, and we are making money. Finding success in what works is not a bad thing whatsoever; you need to make money, after all!

Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.