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Seven Pitfalls of Growth. One way to Combat them All: Be Anticipatory

Daniel Burrus
6 min readMay 11, 2023

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Going into business of any kind always proves to be a complex endeavor, one that requires a balance of anticipation, communication, and perseverance to succeed. Unfortunately, many newer and more seasoned business owners have a fear of failure that inhibits them from finding or even continuing the success of their organization.

As a business leader, the fear of failure is truly a debilitating experience, so much so that it can ultimately cause failure, believe it or not! Although the feeling of fear is a primordial human instinct for basic survival, allowing it to dictate your decision making in our contemporary business world leads to the fulfillment of that fear.

My goal throughout my career has been to help alleviate the fears that business leaders feel regularly. In doing so, I have formed an outline of the most common reasons that businesses fail. In doing so, business leaders can then develop an Anticipatory mindset that more easily overcomes what they are afraid of before it tears them down.

Breaking Down Failure into Categories

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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