Seven Principles for being Anticipatory

Daniel Burrus
9 min readJan 19, 2023

Have you ever wished you could predict the future — and be right? What would it be like if you could clearly see critical changes in the months and years ahead, and use those glimpses to shape that future instead of just letting it unfold by default?

You can accurately predict enough of the future to make all the difference. In fact, you can hone your ability to trigger a burst of accurate insight about the future and use it to produce a new and radically different way of doing things. Being anticipatory is about looking into the future and transforming it into a new paradigm for solving “impossible” problems, unearthing “invisible” opportunities, and positioning yourself as a leader in your organization and industry.

I have discovered seven principles or “triggers” that accelerate innovation and growth. They are:

#1 Start with Certainty (use Hard Trends to see what’s coming)

You can use the power of certainty to spot and profit from future trends long before your competitors do. Just look at Apple, who accurately saw the trends of accelerating bandwidth, processing power, and high-capacity…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.