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Significance Over Success: 7 Steps to Extraordinary Leadership

Daniel Burrus
6 min readDec 7, 2023

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Some superheroes are born, and some are made. The same is true of leaders in the professional world. Whether an individual leads a for-profit company, a nonprofit organization, a government body, a pedestrian organization, or a university, truly extraordinary leaders are continuously created through education and endless learning to perfect their craft.

During the latest Opportunity Hour: Conversations with the Masters, I had the pleasure of speaking with a longtime friend of mine, Dr. Nido Qubein. Dr. Qubein is first and foremost an entrepreneur, serving on several Fortune 500 boards, including La-Z-Boy and Truce. He has authored 12 books and received numerous awards as a leader himself.

His abundance of accolades and entrepreneurship capabilities have enabled Dr. Qubein to effectively speak on what it takes to be an extraordinary leader, which is the foundation of today’s blog post.

Back in 2005, Dr. Qubein became the president of High Point University, a struggling college that he turned around with a vision and the consistency to fulfill that vision. During Dr. Qubein’s time with High Point University:

  • Their economic impact went from $160 million to over $1 billion
  • 28 buildings grew to 122

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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