Significance over Success. Innovation over Change. Anticipation over Agility.

Question for all who read this: to succeed at any business venture, you merely need to have huge resources, dedicated personnel, and a quality product or service, right? From there, it’s just collecting money and living a good life.

This presumption is more common than you realize, and could not be more wrong and misguided. In a world where exponential change and digital disruptions abound, you simply cannot rest on your laurels and merely rely on what you’ve already built. Because of the rapidly accelerating rate of change, your business is only ever as strong as its next innovation.

The goal should be longevity and significance over success, not merely one big payout and coasting down a hill, using reactionary mindsets and agility as needed to dodge obstacles while you coast. So if this aforementioned mindset is not the key to a successful and, more important, significant business, what is?

An Anticipatory mindset is the answer.

Fear and Caution Will Stifle Innovation

Before you successfully implement a more proactive mindset of anticipation as a way to continuously innovate, gaining a better understanding of something that affects everyone in business and life is paramount: fear.