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Solve the Real Problem with Exponential Thinking

Daniel Burrus
3 min readOct 15, 2020

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I have discussed at length the importance of making sure that the problem you and your organization are facing is the correct problem to be focusing on. Currently, we are moving toward a post-pandemic “new normal” as we navigate the tidal wave of COVID-19. In one way or another, all industries were affected, but brick-and-mortar businesses were impacted the hardest, as they were forced to close by government-mandated stay-at-home orders.

Overnight, teachers, office executives, and many other white-collar jobs turned remote while doctors, nurses, and other service industry professionals reported to new on-site tasks, labeled as essential workers and sent to the front lines to wage this terrible battle against an invisible enemy.

The businesses whose doors closed temporarily faced a situation unlike any they have ever experienced; however, COVID-19 and the shutdown was not the real problem. The real problem here is lacking the ability to pivot, continuing to make money, and staying in business when you cannot have customers physically come to your business.

The Real Problem with a Global Shutdown

In-person businesses may have evolved and even implemented my Anticipatory Organization® Model in recent times of constant disruptive technology, but in the case of a…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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