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Standout in the Data-Privacy Revolt with More Transparency with Your Customers
It has become impossible for a single person to comprehend just how many virtual locations their personal data resides and how secure it actually is.
From social media housing general data about us to Spotify or Netflix saving our entertainment preferences, we quite literally wear our lives on sleeves made of algorithms stored on remote servers. But as the Three Digital Accelerators, which include computing power/processing power, bandwidth, and storage, continue to drive exponential digital transformation, our digital dependency increases as well.
Is this a bad thing? Of course not! Digital transformation is meant to improve our lives, not riddle us with fear. However, there is certainly a dark side to the connectivity that provides us with such boundless access to information, services, entertainment, and more: a breach of privacy.
Consumers: Is It Really Your Data?
In the realm of social media, it is no longer a secret that you are the product. While you spend time scrolling, you are subjected to relentless advertising and targeted marketing…