Stop Itemizing Everything: Move Beyond Competition

Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a competitive alternative. In that case, your goal becomes to “beat” or outdo those competitors, whether that means greater sales, more customers, or some other benchmark relevant to your industry.

But what if you could move beyond the idea of competition and no longer needed to see the competition as “competition,” necessarily? Would this be a bona fide game changer for you and your business, allowing you to move your organization past an “us versus them” struggle and into innovation without a constant knee-jerk comparison to paranoid levels as to what others in your industry are doing that you might not be?

This can happen, but it involves unplugging a well-established mind-set and developing an anticipatory outlook that both redefines and reinvents what you do.

Competition Is Dangerously Synonymous with Disaster

There are dozens of real-world examples of organizations that tried to compete, only to encounter enormous…