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Take the Fear out of Digital Disruption: Anticipate and Embrace

Daniel Burrus
4 min readNov 17, 2022

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Uncertainty. Anxiety. Fear.

To say you have never once felt these emotions in either your professional or personal life is a fallacy. This basic human instinct is a primordial survival technique implemented unconsciously in direct response to the unknown.

In an individual’s personal life, it may come in situations where you take a physical risk, like riding a motorcycle for the first time or going on a roller coaster at a theme park. You know you will likely walk away unscathed from your experience, but your unconscious mind does not know that.

But in one’s professional life, those general triggers of fear all go back to survival in two ways different from the aforementioned adrenaline-filled entertainment experiences. They are money and fulfillment, adding up to what one perceives as success. When you do something professionally, you do it for monetary exchange that the industry places value on, and while that keeps you and your family fed, accomplishment and growth in a skill brings individualized fulfillment.

There are many disruptions that, at a moment’s notice, can step in the way of achieving fulfillment or making money, leaving an individual without purpose or a place in the professional world.

Threat to Survival —…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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