Member-only story

Take Your Biggest Problem…and Skip It

Daniel Burrus
4 min readNov 27, 2019

--

Every business runs into issues that can or will halt progress and cause the company to stagnate. These include slow cash flow, out-of-date technology, and long sales cycles; you name it, it likely exists. Often , when trying to “fix” the problem, the company gets even more mired in the challenge and can’t seem to get past the roadblock. They focus on the problem and either shift into crisis management mode, letting the problem dictate their every move, or perhaps they solve the problem, but in doing so, uncover that it was never the real problem. Either way, the company is being agile instead of anticipatory.

A Simple Solution

A better solution to solving those tough problems is to just skip them. I know skipping a problem completely sounds simple and almost daunting in nature; however, it is necessary.

How can this help? When you confront your roadblock by leaping over it rather than letting it stop you from reaching your goals, you see new solutions that you never realized existed. Keep in mind, this strategy is in no way meant to encourage you and your organization to procrastinate or pretend that problems don’t exist; they do. The strategy here is to realize the real underlying problem that’s causing your company trouble and making a conscious decision to find a solution to move forward instead of being blocked…

--

--

Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

No responses yet