The Communication Transformation

With the constant fluctuation in air travel and gas costs, coupled with an ever-expanding remote workforce, companies are using video and web conferencing more than ever before. High-end video conferencing enables companies to save travel money, meeting costs, and ultimately become more efficient with their employees worldwide.

However, if the only motivation is money and convenience, rather than the more important goal of enhancing communication and collaboration throughout the enterprise, then we’re not taking video communication seriously. The transformation of our communication to video and web conferencing is a Hard Trend that is shaping the future of all organizations. Video conferencing has evolved tremendously, and future profits hinge greatly on relationships and collaborations alike; therefore, companies must change the way they utilize video technology inside and outside of their organizations.

Exponential Use of Video Communication

Smart companies are changing how they think about meetings and video conferencing technology, and they’re realizing that it offers business something more powerful than they’ve had in the past. These companies are thinking in terms of “visual communications” rather than simply video conferencing.

Take, for example, Zoom Communications, a useful conferencing tool that…