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The Complexities of Leadership Broken Down into Eight Attributes

Daniel Burrus
6 min readMay 18, 2023

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Trust is defined as “the assured reliance on the character, ability, strength, or truth of someone or something.” We strive to trust others in our personal lives every day, trusting a partner, friend, or family member. We trust them to tell us the truth even when it hurts. We trust them to communicate and be compassionate, but also truthful and to stick to what they believe in.

The same goes for employee business relationships and customer business relationships, but trust is even more essential in everyday business operations and simultaneously difficult to build and even harder to repair if broken.

Why is this so?

This is a complex question to answer, and it is difficult to build or rebuild this trust with an Anticipatory mindset. As evidenced by David Horsager in a recent episode of my Opportunity Hour: Conversations with the Masters, institutional trust is down, whether that institution be a company you own, one you work for, the government, or another professional entity.

In his book, “Trusted Leader: 8 Pillars That Drive Results,” David shares eight key qualities that successful companies possess to cultivate trust among employees and customers. During our interview, I examined these pillars with David and discovered their power in cultivating an…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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