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The Double-Edge of Total Connectivity: Keep Customers and Keep Delivering Convenience
Whether we swipe our finger or ask Siri using our voice, smartphones have become a window to the world of information and knowledge sitting in our front pockets and purses.
Nearly all of us have access to this miraculous device that allows for constant connection to and communication with the rest of the world, and in the rare case that we are not with these smartphones or other digital devices, we are probably asking the person next to us to use theirs to check something for you, as commonplace as we used to ask someone to check their wristwatch for the time.
A Paradigm Shift
As soon as businesspeople and consumers alike moved away from using devices like the BlackBerry and instead picked up a Samsung or iPhone, a behavioral paradigm shift occurred.
We can now send a text or make a call with flawless precision, send high-resolution photos and videos, use an Internet browser to search for whatever we may need, and listen to an unlimited collection of music on Spotify or even stream television via YouTube TV, which caused us to become obsessed with…
