The Dynamic Generation: How to Attract and Retain Gen Z Employees

Hard Trends have three distinct categories — demographics, regulation, and technology — each of which help you find certainty in an uncertain world. While all are vital, demographics are quickly taking precedence, and one in specific will greatly impact business in the near future.

In my recent Opportunity Hour: Conversations with the Masters, I interviewed Jason Dorsey, a behavioral researcher and Anticipatory Leader who has led more than a hundred groundbreaking behavioral research studies globally. His passion is uncovering hidden behavioral trends that other Anticipatory Leaders can use to drive measurable results.

In authoring his newest bestselling book, titled Zconomy: How Gen Z Will Change the Future of Business — and What to Do About It, Jason reveals the ways in which business leaders can adapt to the dynamic nature of a generation that is unlike all the others currently in the workforce. Together, he and I unboxed common characteristics of Gen Z and their professional roles in the United States and around the world.

The Ambiguity of Generations

We cannot begin a discussion about Gen Z without first addressing the way in which we traditionally define a generation. Believe it or not, the range of years is not the only indicator.