The Dynamic Generation: How to Attract and Retain Gen Z Employees

Daniel Burrus
5 min readDec 1, 2022

Hard Trends have three distinct categories — demographics, regulation, and technology — each of which help you find certainty in an uncertain world. While all are vital, demographics are quickly taking precedence, and one in specific will greatly impact business in the near future.

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.