The Exponential Marketer: Harnessing AI for Revolutionary Growth

You only have two options when it comes to the future of technology in marketing:

First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. In doing so, you decide to let others deal with advancements in digital technology while you sit on the sidelines and see what happens. This strategy seems safe because others are taking the risks, not you.

But the issue here is that simultaneously, your competition and their marketing team is taking calculated risks based on Hard Trend future certainties, and while doing so, they are also reaping the benefits and advancing into the future. Not only will your brand sit idly by, but your sales will stagnate.

But of course, there is a second option. This option is much more beneficial to your bottom line and is the key to being the disruptor instead of the disrupted.

Instead of letting others take a risk that seems dangerous, look at the future of marketing with an Anticipatory mindset and think critically about how new technologies can advance marketing strategy and, thus, drive sales in…