The Exponential Marketer: Harnessing AI for Revolutionary Growth

Daniel Burrus
5 min readJan 18, 2024

You only have two options when it comes to the future of technology in marketing:

First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. In doing so, you decide to let others deal with advancements in digital technology while you sit on the sidelines and see what happens. This strategy…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.