The Human Factor: Digital Connectivity Still Needs a Human Touch

We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate — all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will technology disrupt my business to the point of closing it? The good news is it won’t if you don’t let it!

Customers Trust Humans

We must not lose sight of the fact that the future is a human future. When it comes to humans, it’s all about relationships and trust. If you don’t have trust, you don’t have a good relationship, no matter how your relationship is fostered.

But trust isn’t something you give and receive freely. Trust is earned through key values, such as honesty, integrity, and delivering on promises — a cross-cultural concept around the world.

Social media and other communication technology connects us to others more than ever before due to the fact that we access it predominantly on our mobile devices. And now with 5G connectivity coming to fruition, the speed at which we can send and receive information and communication will be quicker than ever before.