The Power of Going Opposite: Unlocking Hidden Opportunities in Business

We have all heard the phrase “follow the path less traveled.” This typically refers to making unconventional choices, taking a different approach than what has been proven standard.

In the world of business, innovation, and opportunities, this idea is more than just a poetic notion — it is an absolutely powerful strategy for success.

However, many organizations prefer to err on the side of caution, sticking to the status quo and following established best practices. It has worked for others, so it should work for you, right? At a glance, this concept may seem true. However, it often produces the exact opposite result for many.

This route only leads to heated competition where you are forced to compete by lowering prices and losing a foothold in your industry.

It Is Okay to Be on the Opposite Page

While you are busy being a follower, others are instead challenging the status quo and making groundbreaking innovations that transform entire industries. I would rather you be the latter of those two, and what this takes is the principle of going opposite.