The Secret to Retaining Top Talent: Purpose, Futureview®, and Collaboration

Daniel Burrus
6 min readJul 11, 2024

A successful business requires more than just having a great product, service, or strategic plan. It requires obtaining and retaining the best individuals who can turn that product idea and plan into reality!

You need an amazing team alongside you with the skills and foresight to propel your company into the future. But naturally, you know that every other organization in our economy is also striving for the same thing. With that being said, how do you make sure that your valued employees stay by your side?

Believe it or not, the answer is not always money!

First, realize that hiring the best and retaining the best are two completely different concepts. Hiring qualified employees is very much a surface-level endeavor. You are vetting candidates to determine if their qualifications are a right fit for your business and the various tasks needing completion while they are vetting you to see if your company is a right fit for them.

Though after they are hired, this is when the real challenge begins. It is your turn to uphold your end of the agreement, showing them why they…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.