The Significance Method: When Businesses Make Both Money and a Difference

If you are in business, you have to make money. That’s not a question; it’s a fact. It is also a future certainty. Whether digital or physical, so long as currency exists, you will need to work to make it, use it to pay for things and save it for the stability of your business and employees.

After all, a popular quote in business books and often referenced by Kevin O’Leary on TV’s Shark Tank is, “If a business doesn’t make you money, it’s a hobby.”

However, money should not be the stand-alone measurement for how you weigh out the success of your business. It doesn’t matter if you are a small- to medium-sized business or a massive corporation, chasing money alone will only strand you on a plateau of worry. But if you need to make money, why shouldn’t you classify “success” as “making a lot of it”?

What else can be the better definition of “success” in your industry, and how can you use other future certainties to achieve that type of success money can’t buy?

Find What Makes You Significant

Instead, businesses and business leaders should chase significance.

Significance will not only bring you the money most follow endlessly; it will bring you something of far more value…