The Value of Virtual Applications and Digital Equity

Daniel Burrus
5 min readJun 3, 2022

Augmented reality has seemingly had its “time and place” in our lives in the past decade, most notably through interactive games like Pokemon Go or other geocaching applications. So many business professionals and general consumers have filed it under the label of a luxury item that it is only good for entertainment purposes.

But little do many who turn a blind eye to the powers of A.R. know that there is a whole growing and disruptive world outside of this physical one we call home. A.R. is not “just a passing fad” or “some type of video game”; it has transitioned recently from a digital technological concept to a diverse and disruptive application implemented in so many different ways available to us.

From GPS systems to smart refrigerators, so many versatile technologies and characteristics of those technologies make up the concept of A.R. But the most notable environment that A.R. is really starting to shine in is not just in the physical products that A.R. is integrated into, but rather, the digital world those products connect to. Let’s explore that landscape a bit further.

The Metaverse and Non-Fungible Tokens (NFTs)

Facebook announced late in 2021 that they would be rebranding to use the name “Meta,” which for some may have meant next to nothing. However, they are much farther ahead of the game than even some experts realized, as what is now referred to as the “Metaverse” was in and of itself a Hard Trend future certainty long before the time of this writing.

Around the time of their rebranding, we started to notice an emergence of the acronym “NFT” dominating the news headlines. An NFT is a “non-fungible token,” which, when compared to our tactile reality, is quite similar to a priceless work of art. Built and registered on the blockchain, an NFT is a digital token, design, or type of digital product that is unique in being the only iteration of it in existence.

NFTs have essentially brought legitimacy to digital art, and its value is measured in cryptocurrencies like Ethereum, Bitcoin, and others. And this creation, authentication, and exchange all happen without ever producing a single, physical item. So, what do NFTs and the Metaverse have to do with the concepts and…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.