The Value of Virtual Applications and Digital Equity

Augmented reality has seemingly had its “time and place” in our lives in the past decade, most notably through interactive games like Pokemon Go or other geocaching applications. So many business professionals and general consumers have filed it under the label of a luxury item that it is only good for entertainment purposes.

But little do many who turn a blind eye to the powers of A.R. know that there is a whole growing and disruptive world outside of this physical one we call home. A.R. is not “just a passing fad” or “some type of video game”; it has transitioned recently from a digital technological concept to a diverse and disruptive application implemented in so many different ways available to us.

From GPS systems to smart refrigerators, so many versatile technologies and characteristics of those technologies make up the concept of A.R. But the most notable environment that A.R. is really starting to shine in is not just in the physical products that A.R. is integrated into, but rather, the digital world those products connect to. Let’s explore that landscape a bit further.

The Metaverse and Non-Fungible Tokens (NFTs)

Facebook announced late in 2021 that they would be rebranding to use the name “Meta,” which for some may have meant next to…