Think Bigger: Turn the Pandemic into a Panoramic View

Daniel Burrus
4 min readNov 5, 2020

A post-pandemic question I hear frequently from all industries during the pandemic is, How do we communicate to our employees and customers going forward, and what do we tell them?

Communication was a huge obstacle for the education industry at the start of the pandemic. How do we discuss what to do with our staff and students, and is there a one-size-fits-all response to this?

Certainty Is the Answer

First, start with what you do know. Educators around the world have been focused on informing their staff on what they didn’t know just yet, which became a type of frustrating white noise to teachers and professors as they scrambled to convert even the most tactile courses to an online format overnight.

Something I teach frequently in my Anticipatory Organization Model is to identify trends and differentiate between what I call Hard Trends, or future certainties that will happen, and Soft Trends, or future “maybes” that can be influenced and leveraged to your organization’s benefit.

Every organization in every industry can point to elements that are ripe for disruption thanks to accelerating technological advancements, yet those same principles can be applied during a pandemic to solve the most pertinent problems every industry faces…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.