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This Is A Defining Moment; Will You Squander It?
New Year’s Day 2020 was the dawn of a new year, a new decade, and a strong stock market with strong growth forecasts, despite being an election year, in which a high level of uncertainty is prevalent. But now, with the global pandemic causing a much higher level of uncertainty, it’s never been more important to ask, “What are we certain about?”
If we take a moment to focus on this being an election year, we know that, before the pandemic made headlines, many companies had already planned to “wait and see,” in terms of innovation, holding off on moving forward too quickly due to the political uncertainties that come along with an election. There are so many possibilities and uncertainties that many leaders see nothing but red flags in business.
We also know that, as we get closer to the election date, political ads, both online and offline, from both parties, will be designed to create fear or anger, causing high emotions and distractions at home as well as at work. Unfortunately, even before 2020, the United States had really been the “Divided States” when it comes to our mindsets, creating unprecedented levels of emotional uncertainty and lack of trust.
