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This One Mindset Shift Can Help You Stay Ahead of Industry Disruption

Daniel Burrus
4 min readFeb 7, 2025

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Are You Prepared for the Future or Falling Behind?

Every industry is undergoing a transformation, and technology is at the core of it all.

Tesla updates its vehicles overnight without a trip to the dealership. Amazon’s AI-driven logistics system predicts and fulfills customer orders before they even click “buy.” SpaceX rapidly innovates using 3D-printed rocket parts.

These companies aren’t just adapting to change — they’re shaping it.

Yet, by 2030, half of today’s Fortune 500 companies will disappear because they failed to anticipate exponential technological shifts.

The question is: Will your organization be among those that lead — or those that fall behind?

What Makes a Technology Exponential?

Unlike linear improvements, exponential technologies evolve at an accelerating pace, doubling in power while decreasing in cost. They don’t just make things better — they completely redefine how industries operate.

Take artificial intelligence. A decade ago, AI-powered customer service was clunky and unreliable. Today, AI assistants like ChatGPT handle complex queries, automate workflows, and even write marketing content.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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