Member-only story
Today’s Truth in Marketing: Get Interactive or Get Out of the Way
Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations.
If you are an executive or working professional in the marketing industry, this is likely music to your ears. Having new opportunities and unique ways to tell the story of an organization, product, or service demonstrates longevity in a career and exciting ways to live out your career passions.
However, if you are a small or large business owner or executive in an industry looking to market a product or service, it likely drives you a bit insane trying to keep track of how to target customers, marketing effectively to them, and convert sales leads. Even the act of hiring an external marketing agency that provides you with the ROI you are looking for can be stressful.
It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies, and how they can be leveraged in new ways for the purposes of effective marketing.
