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Transformation is the Only Way to Really Change the Game
Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on.
What is interesting is how many individuals hear the call to action about changing the world and confuse it with what it means to transform the world. There is actually quite a big difference between change and transformation. If the teams at Apple merely just continued on the path they were on prior to the debut of the iPod, releasing new computers and a few new features and capabilities, Apple would not be the billion-dollar company it is today.
Instead, Apple decided to transform an entire industry by placing “one hundred songs in your pocket” with the iPod, using the same mentality that allowed it to transform the world with the personal computer in the seventies. The mobility and user-friendliness of the iPod would later inspire Apple’s foray into the smartphones that now allow us to browse the internet, stream music, watch TV, and so much more.
