Unleash Your Potential: Mastering Everyday Innovation for Business Success

Daniel Burrus
5 min readOct 5, 2023

When most businesses think of innovation, they think of what I would consider to be transformational innovation. What I am referring to is the big advancements that revolutionized organizations and whole industries, such as the founding of social media giant Facebook (now Meta), the first electric vehicle, or moments like the iPod making its debut at Apple.

These are the innovations that entrepreneurs and leaders dream of, picturing a scenario where their ROI is tremendous, they make differences in the world, and they ultimately leave competitors in the dust.

But while focusing on this transformational innovation is certainly one strategy to have, the reality is that a one-time breakthrough only has so much staying power, even if it is as powerful as those aforementioned examples. If you catch lightning in a bottle, as they say, using it to try to stay ahead of the competition truly leaves you missing a large part of the big picture.

Concerning yourself only with large advances in and outside of your industry means your scope of significance as an organization is actually quite small! You and your team then miss out on everyday opportunities that Anticipatory Leaders and Anticipatory Organizations who think exponentially take charge of.

Drawing Connections to Everyday Innovation

In this age of digital transformation, Anticipatory Organizations do not just focus on the big opportunities alone, as they are aware that putting everything else on the back burner will only leave them disrupted while they wait. Instead, those with an Anticipatory Mindset know they must focus on everyday innovation, where their team and organization expand their focus to continuous improvement, developing inventive solutions to everyday problems.

While Hard Trend future certainties are nearly everywhere you look, such as the ever-increasing prevalence of artificial intelligence, the aging of the Baby Boomer generation, the datafication of our marketplace, and the growth of the Internet of Things (IoT)…



Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.