Unlock Future Markets: Decommoditizing for Tomorrow

In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye.

But why is this? Why is competition so fierce, and why do profits seem to continuously decline?

Many organizations have had success in the past and have been riding on the back of that cash cow for far too long — so long, in fact, that the competition to copy your product or service and steal your margins may have come and gone already, leaving you in a plateau of stagnant sales and poor morale.

In the business world, when you create something successful, others will copy it. This keeps happening, and it will keep happening as long as people are around. When competitors make the same things you do, you lose customers and money.

With new businesses coming to the market every day; new, innovative products and services constantly making incremental to enormous impacts on customers and…