Unlock the Unlimited: Sell Solutions Before There’s a Problem
4 min readOct 7, 2021
So long as there are products and services offered by an organization, there will be the existence of a sales force.
The basic fundamentals of selling are simple: a customer expresses a desire for something and, in turn, someone sells them a product or service to address that desire. Essentially, sales are how an organization converts a “want” into a “need.”…