Using The Both/And Principle To Increase Trust

In a previous blog, I discussed Anticipatory Leaders using accelerated Hard Trends as we transition from a global shutdown. COVID-19 is still prevalent while people are returning to their offices or to physical businesses such as restaurants, gyms and hair salons. We are only scratching the surface of how one can utilize accelerated Hard Trends in technology to increase trust as customers return to physical locations of businesses around the world.

Yet these improvements made to physical businesses reopening are only one part of elevating customers’ trust in the post-pandemic world. There is a digital counterpart to consider as well, because several of these businesses will continue offering their remote options founded during the pandemic as a way to keep those customers coming until they feel confident in returning physically.

How To Elevate Trust With Technology

There are many emerging technologies that can help provide an elevated level of safety and trust. For example, mobile payment using smartphones has been a growing Hard Trend for some time now and will accelerate greatly the more we reopen.

Grocery stores and pharmacies that have been doing record business during the pandemic have learned that in order to keep employees feeling safe and coming to work…