What does Life Expectancy have to do with Business Longevity? Everything.

Daniel Burrus
5 min readApr 6, 2023

Every year and in every way, I try to help create more Anticipatory Leaders and individuals working at Anticipatory Organizations as opposed to reactionary ones who quickly miss opportunities that are in plain sight.

The major cornerstone to an Anticipatory mindset is my Hard Trend Methodology, where we discern between Hard Trend future

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.