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Which is Stronger — Outside Pressure to Change? Or your Internal Drive to Transform?

Daniel Burrus
4 min readOct 13, 2022

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There are two mindsets surrounding the concepts of transformation and change.

First, there is fear that comes with transformation and change. The feeling of not having control over something in your personal or professional life can be daunting, because it leaves us feeling helpless. And the second mindset is an apathetic, hands-off one. This is where the concepts of transformation and change seem so insurmountable that we accept them passively.

Neither of these mindsets are warranted, because the reality is transformation and change are two completely separate occurrences. One of these you can control in your professional and personal life, and the other is mitigated by controlling the first. As a result, neither transformation nor change should prompt fear or apathy to well up in your mind.

The Differences Between Transformation and Change

As I have mentioned here and in the past to clients and readers alike, transformation and change are not one and the same.

Simply put: Change tends to happen from the outside in and is a short-term adjustment in a process, practice, industry, or even a product. Transformation happens from the inside out, sending a disruptive ripple…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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