Why Retailers Need to Embrace a Seamless Consumer Experience

A few years ago, the practice of visiting a bricks-and-mortar store to examine a product before buying it online at a lower price gave birth to the term “showrooming.” Many retailers thought this change in behavior would lead to the demise of traditional in-store shopping.

Once again, consumer behavior changed as many began to look up products online, but then chose to buy them in a physical store in a practice known as “web-rooming.” Maybe we shouldn’t be too surprised to read predictions that the future of e-commerce is now made of bricks and mortar.

It seems that the demise of traditional stores was somewhat premature. The rise of online banking also prompted many branches across the world to close down, but even this school of thought is now being challenged.


#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store