Why Your Corporate Culture Matters

As I travel around the world working with executives from a wide range of businesses, I find it very interesting that some understand the value of, and take great pride in, their corporate cultures, while others don’t give them much thought. I have also noticed that those who value them the most tend to do far better over time.

Corporate culture has been the subject of many articles and books for years — and with good reason. Organizations of all sizes and activities are reexamining the advantages a strong culture provides and are coming to embrace the value of a culture that everyone within an organization understands and supports.

But, from the perspective of an Anticipatory Organization, culture can mean more than it might to other companies and groups with less of a future focus. And, in terms of surviving and thriving, that can make all the difference.


#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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