With Uncertainty all Around, Hard Trends Lead to Certainty for Businesses Large and Small

Business is uncertain, as the future is an uncertain place to be in no matter what industry your business or organization is part of. Because uncertain times are a commonality, how do small to medium-sized businesses or startup companies find their way through the many uncertain times we all face?

Through many of my writings, I explore my Hard Trend Methodology where a business leader or organization as a whole realigns their focus on Hard Trend future certainties to determine what they know is certain to happen. Acting as a metaphorical compass that guides you through times of extreme uncertainty, Hard Trends point directly at the evidence of what you can be certain about by highlighting what will continue. This then leads a business or organization to Anticipatory action!

Hard Trends can be heeded by all, but what I like to focus on intently is the importance of their role in the exponential growth of small to medium-sized business and startup companies. Larger corporations and organizations have the money to spend on small to large changes, but even though smaller businesses do not always have the…