With Uncertainty all Around, Hard Trends Lead to Certainty for Businesses Large and Small

Daniel Burrus
6 min readMar 23

Business is uncertain, as the future is an uncertain place to be in no matter what industry your business or organization is part of. Because uncertain times are a commonality, how do small to medium-sized businesses or startup companies find their way through the many uncertain times we all face?

Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.