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Zoom was Ready when the World Needed a Video Conferencing. So What’s Next?

Daniel Burrus
5 min readAug 19, 2021

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Both in the corporate world and private world, video conferencing has been around much longer than the wide applications implemented during the coronavirus pandemic. Take, for example, FaceTime on an iPhone; years prior to the need for us to communicate via video, we’ve had the option to do so on our smartphones and other devices. In addition to real-time video conferencing, we have had access to sharing video media as a way to advertise or communicate as early as 2004 with the dawning and growth of YouTube.

In a corporate setting, audio visual equipment for both conferencing and filming is usually kept in a special room, or in the IT department under lock and key until someone books it. Until the exponential change brought about by the coronavirus pandemic, video communication of any kind was a luxury item.

But now, it has become a commodity in every industry.

“Zoom” Has Become an Action Verb

Register here: https://zoom.us/webinar/register/WN_pvWhm6a7SJmG_qwB1IOt0A

“Let’s Zoom about this” is a common phrase. We Zoom for everything, cutting down on the need to meet in person or even take notes during those meetings as the power…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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